Press release

Stockholm, Sweden, 07-06-14

Jadestone acquires GamArena Ab

The Swedish pioneer in online game services for media companies and gaming operators, Jadestone, expands it's online games distribution capabilities by acquiring the outstanding shares in the multiplayer skill games operator GamArena Ab.

GamArena Ab, launched as a spinoff business from Jadestone last year, has quickly established itself as one of the leading skill games entertainment providers on the market. The GamArena network pools players together from all over Europe and offers them a wide range of next generation sports, card and arcade games; including 8-Ball Pool, Solitaire, Backgammon and Golf Hole-in-One; all in a fun, competitive multiplayer environment. Players can challenge friends and colleagues for cash prizes, compete in jackpot tournaments and can meet new players from all over Europe.

Perfectly in line with Jadestone's overall strategy, GamArena is delivered seamlessly and fully customized to leading distribution partners across Europe, including Aftonbladet, PAF, Unibet, Corelio and bwin. This allows partners to concentrate on building their own brand and position within the online gaming space - whilst Jadestone takes care of supplying and operating the games portal.

Jadestone's CEO Robert Henrysson comments:

“GamArena Ab has had a great first year. The company's rapidly growing partner base gives us a strong coverage of the European market. With these partners, we are sure to be able to reach the broad European games audience with our online games - both via GamArena and via new initiatives.”

“We're investing in a state-of-the-art games platform, which can be fed with great games and community features. These immediately reach gamers in Europe through the most recognized games- and media brands around. That's a great basis for further growth. We are already building new, complementary gaming experiences to offer our partners and players. These will include games both from Jadestone's own studio and from other great online game developers and publishers across the world.”

Andrew Pegler, Managing Director of GamArena Ab, says:

“I'm very proud of what our company has accomplished over the last year. We have been very committed to providing an outstanding gaming service, and I'm happy to hear from many of our partners that they made the right decision to work with us. Now, with GamArena continuing to evolve rapidly under the Jadestone flag, we’re confident that the GamArena experience will get even better.”

“Jadestone has been a key supplier of innovation and creativity to GamArena Ab ever since it's inception. With complementary games and supporting services for our media and online marketing partners, it was easy to see that it made sense to join forces. We've had a good first year, but now we will be unstoppable.”

Andrew Pegler will take on a senior role in Jadestone's Sales and Business Development team. He will continue to oversee GamArena's business and it's key partner relationships, as well as further cementing Jadestone's presence in the UK market. GamArena Ab will continue to operate as a separate company with it's gaming license on Åland, Finland.

About GamArena:

GamArena is an international online skill games network that is owned and operated by GamArena Ab. The GamArena network includes a wide range of p2p sports, arcade and card games. It pools, directs and enthuses online players from a variety of origins on one skill gaming platform. These players meet and compete within the next generation of online skill games in play-for-fun and play-for-cash tournaments.

For more information about GamArena and to try the games, please go to www.gamarena.com.

About Jadestone:

Jadestone is a leading developer of fully managed online games for PC and mobiles. The company develops both proprietary game formats and games based on external IPs together with major media companies, gaming operators and publishers. Jadestone has created a range of successful products, including Championship Manager Online™ – the soccer management game; the award-winning E-Sports games, and several innovative mobile games.

Jadestone approach games distribution with a different strategy. Rather than distributing boxed games through retailers, the company aims to build an international distribution network of media partners. By offering these partners a wide range of fully managed web based game services, Jadestone can jump-start their games business in a matter of a few months, and at the same time reach new audiences.

Since it was founded in 1999, Jadestone has taken pride in focusing on the player experience, while adding both business creativity and solid project execution. Located in Stockholm, Sweden, the company is privately owned and funded.

For more information about Jadestone and our other products, please go to www.jadestone.se.

Contact person:
Robert Henrysson
CEO of Jadestone
Mobile phone: +46 733 43 9190
E-mail: robert.henrysson@jadestone.se