Press release

Jadestone and Betfair announce game development deal

Swedish online game services company Jadestone announced today that it has signed an agreement with UK based Betfair, the world’s largest betting exchange, to jointly bring innovative new multiplayer games to market.

Betfair has identified Jadestone as a true innovator in the online gaming space. After a period of due diligence and pre-production, Jadestone has now been awarded a multi-year contract to develop new game products for Betfair. The first consumer product to be brought to market from this unique Betfair and Jadestone cooperation will arrive in Q2 2008.

“Betfair is one of the largest and most trusted eGaming brands in the world and is synonymous with innovation,” said Robert Henrysson, the CEO of Jadestone. “It has a large and loyal customer base and Betfair continually enhances its content and its service in support of its customers. We are very proud and excited to be working with Betfair on new game production and we are confident that Betfair customers will be wowed by the games that we jointly bring to market later this year.”

Steve Ives, Managing Director of Betfair Games, commented that “Jadestone is a young and creative games company that has experience in both the e-gaming and casual games spheres. It approaches new game development with this combined understanding and the results are very exciting. We are pleased to have selected Jadestone to produce brand new e-gaming propositions and so far the cooperation has been excellent.”

Further announcements about this game development cooperation will be made nearer to the launch of the first proposition scheduled for Q2 2008.