Press release

WMS GAMING AND 888 HOLDINGS FORM STRATEGIC ALLIANCE TO PROVIDE ONLINE POKER SOLUTIONS FOR U.S. CASINO OPERATORS

WMS Expands Online Gaming Presence with Agreement to Market and Distribute to Domestic Casino Customers 888’s Online Poker Platform for Optimal Player Liquidity Along with WMS’ Capabilities for a Comprehensive Integrated Online Casino

London and Waukegan, Illinois – July 2, 2012 -- WMS Gaming Inc., a global leader in the design, manufacture and distribution of games, gaming content and gaming machines and subsidiary of WMS Industries Inc. (NYSE:WMS), today announced the formation of a strategic alliance with Dragonfish, the independent B2B (Business–to-Business) division of 888 Holdings plc (LSE:888), that expands the WMS B2B online product offering in the United States with one of the world’s leading online poker solutions, including play-for-fun applications. Pursuant to the new alliance, WMS will market and distribute 888’s world-class online poker solution to land-based casino customers in legal venues in the United States, initially with a play-for-fun offering. As real money online poker becomes regulated on a state-by-state or federal basis, the agreement enables the immediate launch of a real money offering as regulations are finalized and upon licensing by appropriate gaming authorities. By combining forces to address the domestic online poker market, WMS and 888 will provide a complete end-to-end solution allowing land-based casino operators to leverage and aggregate their respective customer databases, thereby building the large-scale pool of players to deliver optimal player engagement and enjoyment.

Through the agreement WMS will offer domestic customers access to 888’s robust poker platform and applications, which feature a comprehensive suite of capabilities, including back office functionality and associated administrative, transaction, compliance, operational and other related support services. WMS will serve as the exclusive provider of 888’s online poker solution to casino operators in the United States, with certain limited contractual exceptions. In addition, the agreement facilitates the creation of an interoperable platform that will enable an integrated experience between 888’s online poker solutions and WMS’ online casino solutions incorporating WMS gaming content and capabilities, providing for play-for-fun applications and appropriate wagering solutions.

Earlier this year, both 888 and WMS submitted applications to Nevada’s State Gaming Control Board for interactive gaming licenses in the State of Nevada.

Orrin J. Edidin, President of WMS, commented, “Aligning our efforts with 888 Holdings will allow WMS to provide our casino operator customers with the capabilities and benefits from one of the world’s most experienced online poker operators which will significantly support their efforts to benefit from online poker in the United States in a play-for-fun environment or as real money online poker becomes legal. Our customers will gain access to a network enabling them to effectively build brand awareness, provide superior player liquidity needed for great player experiences and have complete comfort in the security and effectiveness of the technology platform. Additionally, by incorporating these solutions with our Player’s Life® Web Services capabilities that provide a unique link that extends the gaming experience beyond the four walls of the casino, we expect to provide a wide array of play-for-fun online applications that customers can offer their players via their websites, as well as to introduce to entirely new audiences, the opportunity to play for fun.”

Brian Mattingley, CEO of 888 Holdings, commented, “WMS is one of the main gaming suppliers in America, with a network of relationships with land-based operators that is second to none. The combination of 888’s cutting edge online poker platform and WMS’ customer relationships, marketing and distribution capabilities, provides the opportunity to build a substantial online presence.

“By deploying our joint online poker solution, casino operators in the United States will be able to provide their customers with a robust and secure network with the liquidity and games offering to give the best possible player experience."

Mr. Edidin added, “For more than half a century, WMS has been a leading consumer-focused game content developer across a wide variety of distribution channels. As we grow our interactive and online gaming business and develop new and innovative solutions to meet customer needs, we are combining WMS’ proven gaming content and experience with best-in-class capabilities to expand our portfolio so that we can provide our customers with the optimal online gaming experiences – whether for online wagering or interactive play-for-fun social, casual and mobile gaming – that allow them to optimize their benefit from new channels of connections with their customers. Our alliance with 888 is another exciting step that furthers our capabilities as we build a comprehensive suite of gaming solutions to enable our customers to stay connected to their players, wherever and whenever players find it most convenient to seek out gaming entertainment today and in the future.”

888 Holdings, founded in 1997 and headquartered and licensed in Gibraltar, is consistently ranked as one the world’s top five online poker sites, as determined by number of weekly players, and is operating in regulated territories such as UK, Italy, France and Spain.

About 888 Holdings plc
888 Holdings Public Limited Company (888) is one of the world’s most popular online gaming entertainment and solutions providers, and has been at the forefront of the online gaming industry for over a decade, allowing both players and B2B partners to enjoy a world-class gaming experience. 888’s consumer facing websites offer more than just online gaming; they are entertainment destinations - where people can enjoy a truly interactive experience and be part of an online community that shares common interests. Included amongst 888's many online gaming establishments are the award-winning Casino-on-Net, Pacific Poker, 888ladies bingo and 888sport, all of which are accessible via 888's centralised Internet gaming venue, www.888.com.

888 websites provide an enjoyable customer experience in a safe and secure environment. 888 remains a leader in responsible gaming, with specialist websites dedicated to both corporate responsibility and responsible gaming. 888 is licensed and regulated by the Government of Gibraltar, where 888's main headquarters and main operations are located.

About WMS WMS is engaged in serving the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. The Company’s interactive gaming business develops and markets digital products and solutions that address global online and mobile wagering and social and casual gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET® networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency. More information can be found at www.wms.com or visit the Company on Facebook, Twitter or YouTube.

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity, including, but not limited to, the statements set forth under the caption “Fiscal 2012 Outlook.” Forward-looking statements may be typically identified by such words as “may,” “will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,” “project,” and “intend,” among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. Factors which could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (7) future costs relating to our planned restructuring and other charges that may be higher than currently estimated, including additional charges related to actions at a later time not presently contemplated; (8) ability to realize in full, or part, the anticipated savings and expense reductions from restructuring and lower staffing; (9) adverse affects on product development, innovation and the ability to retain and attract key personnel following the restructuring and reorganization actions; (10) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (11) inability of suppliers of key components to timely meet our requirements to fulfill customer orders; (12) increased pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (13) a failure to obtain and maintain our gaming licenses and regulatory approvals; (14) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (15) a software anomaly or fraudulent manipulation of our gaming machines and software; (16) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (17) an infringement claim seeking to restrict our use of material technologies; (18) risks of doing business in international markets, including political and economic instability, terrorist activity and foreign currency fluctuations; and (19) the unfavorable outcome of any legal proceedings in which we may be involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under “Item 1. Business”, “Item 1A. Risk Factors” and “Legal Proceedings” in our Annual Report on Form 10-K for the year ended June 30, 2011, and our more recent reports filed with the U.S. Securities and Exchange Commission.

For more information contact:
For WMS:
Wiliam Pfund
WMS Industries Inc., VP Investor Relations
+1 847 785 3167, bpfund@wms.com
or
Joseph Jaffoni / Richard Land
JCIR
+1 212 835 8500, wms@jcir.com

For 888:
Brian Mattingley, Chief Executive Officer
+350 200 49800
Aviad Kobrine, Chief Financial Officer
+350 200 49800

Media: Communications
Ann-marie Wilkinson / Andrew Benbow
+44 (0)20 7920 2344